Nate Update

Sometimes little daily things deserve a mention. Like this week, when I upgraded one of our design stations to OS X Leopard and I ran into some speed bumps along the way. (CD burners, Memory Card Readers, Scanners, etc. sometimes don’t support new operating systems for months after it’s released).

I had to contact Wacom (I love my 6×11 tablet) because I had a hell of a time finding the new driver for my tablet to operate under the new OSX. A Wacom representative, Chris, emailed me back on the same day with step-by-step directions and a direct link to the software I needed. Additionally, he left me with direct contact info if I had additional questions, and advice on how to prevent more glitches.

I know you think I’m lying because I didn’t get sent to someone in India that couldn’t read or type in proper English, and because my email was actually read by a human, and that human didn’t instantly delete it or pass it over to 4 other departments.

Hey, it was a little thing that’s really rare. Their rep helped me out of a jam. Everyone has their list of “companies that piss me off” – if you read this blog, you know I do (Vonage, Embarq, SIRIUS, Palm, Microsoft, EPSON, to name a few…).

Wacom scored huge points with me – not that they needed to. A few years ago, I met a guy at Photoshop World here in Vegas while I was eating at the convention food court. He introduced himself and asked about my Wacom experience and picked my brain for a bit about my likes/dislikes. At that point I had 8 or so years under my belt with various tablets. That’s my favorite kind of marketing: hands-dirty, real-world-style marketing. Guess what – it works.