This week marks a very important event in the creative community – and one that I have discussed like a broken record with my local AIGA board of directors past and present (sorry, guys and gals) – spec work. I have spoken out against Spec at events, hoping to educate designers from participating in glorified poster contests for a – ahem – living.
I am excited to see my AIGA investment continuing to pay itself off. Aside from the countless friends and colleagues, job interviews, client leads and awesome continuing education opportunities – the AIGA leadership has finally put its foot down against Spec work. Yesterday, Catherine Wentworth from NoSpec! interviewed new AIGA president, Debbie Millman. The resulting interview, seen here, is fantastic. It outlines new mandates for the 100-year anniversary of The Professional Association For Design – each of which are more progressive (and aggressive) than I have seen from this organization to date.
I cannot thank these two leaders enough for supporting our industry, and I can only hope creatives – from the AIGA or not – will support each other and follow their lead.
