nate update

creative stuff. music stuff. other stuff.

Browsing Posts published in September, 2009

Congrats to my friend and favorite Photographer’s Assistant, Ally, on the launch of her new portfolio website:  http://www.alessandraavellanet.com/

Ally helped me with multiple sessions in recent years and I’m thrilled to see her doing well as a very talented makeup artist in LA. If you need someone who is skilled, savvy and has a great time on set with the talent, call and book Allessandra Avellanet.

Cheers Ally!

An article in last Friday’s Review-Journal could turn out to be a really timely effort from McCarran Int’l Airport. Hopefully, the revenue from billboard leases will trickle down to some of Las Vegas’ hungry creatives. This will lie entirely in the hands of the winning bidder, and I’m cautiously optimistic.

There’s tons of complex reasons why the creative industy here is hurting. Some are internal issues at companies who were/are  managed poorly, but most are directly related to gaming cutbacks. In this case, I think it’s a chicken-or-egg system. Sales are down, so companies have stopped spending on marketing. It’s the only “controllable expense,” they say…. I disagree, to an extent. Blindly pulling the plug on marketing is effectively selling off your entire brand investment. Hey – cut where you need to cut, but keep in mind the work and expenses that have led up to your sales slide. Not to mention the jobs for the people that stay late and work weekends for thankless campaigns that shift millions of dollars around town. I always try to buy these guys a beer or a pizza whenever I can.

On a similar note… Yesterday, while returning from Utah, my wife and I counted at least 10 consecutive billboards with nothing on them. I think billboard companies should have stock templates with general feelgood campaigns instead of running blanks. Hell, why not? I’ll even volunteer to design them. If you know someone who is in a position to make decisions on something like this – please email me. I’m curious to see the benefit of running a white blank board vs. a message reminding people to drive courteously, hang up their cell phones, or spend time with their kids when they get home.

Recently, my work has shifted into a more fun speed – as you can probably tell from the new tone of this site (thanks for all of the kind words, by the way, to those who are enjoying the more laid-back style) and this winter is going to be a fun one…

There will be some updates in the coming weeks about upcoming action sports events, new apparel designs hitting the streets, as always – concert coverage, special events and other exciting adventures.

This is going to be a fun Fall and Winter season. And, from the looks of this story, it’s coming quick.

For sale 24" iMac

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This is a sweet machine, and I hate to get rid of it, but I have opted to keep my Mac Pro Dual 3GHz instead.

If you, or someone you know is in the market for a slightly-used iMac with 2GB RAM, please send me an email and I’ll get you the details. I will reformat it so its brand new OSX will be as if you just opened the box.

you can DM me on twitter @natevegas, or email me at info -at- blackdiamonddigital.com.

Thanks!