Be smart about Social Networking. It’s a concept that some people aren’t familiar with.
Go where your clients are. i.e. if they’re on Facebook, be on Facebook. Don’t just “keep up with the Joneses” – find new, innovative ways to utilize these social tools. Be creative! Don’t just have a MySpace page for your business just to have one. I used MySpace to find models for photo sessions, Facebook to invite people to events, Twitter to tell someone your plane is delayed. (Side note: I used to think “who gives a shit if you’re stuck in traffic or going to lunch?” when I saw someone’s tweet. Now I get it. Hey – Social Media is all opt-in, after all).
Old-School businesspeople are up in arms (it seems) about “Is it making you money?” You will never see a dollar = time ROI from Social Media. It’s ridiculous to expect one. Just as it’s ridiculous to expect every person who sees your billboard to buy your product. It’s different in that you can engage your clientele like a billboard never could – so engage. Or get the hell off Facebook and concentrate on updating your company website or design some new business cards or something. Lots of creatives use Social Networking in brilliant ways (proofs, feedback, events, tips, etc.)
Oh, and it’s FREE.
*Part of this post was originally content from my comment on this blog post by FreelanceSwitch. FreelanceSwitch is The Undisputed Heavyweight Champion Resource for Freelancers. If you don’t subscribe, you should. Go there now. Thank me later.
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