Are business cards relevant anymore?
0Of course they are. But there’s a few no-brainers I want to shed some light on that can help your company save some money and evolve your 12 point piece of paper into a conversation piece, instead of something someone writes notes on.
1. Retail & sales contacts need cards. Back of the house staff don’t. Save yourself some dough and make a company card for those who don’t need a lot of them.
2. Don’t use a template that came with Microsoft Word/Publisher, etc. There’s a reason nobody uses clip art anymore. It’s garbage. Usually these are the wrong resolution, the wrong color mode, and incompatible with any professional software your printer can work with. Pay for a real designer who knows what it means to build a cohesive brand identity for your company.
3. Don’t have cheap cards. If you do, I fully expect you to show up to your next business meeting in sweatpants and a torn, stained white shirt, because you clearly don’t value first impressions.
4. Websites like LinkedIn, Facebook, eLance, etc. won’t kill the business card industry. Why? Not everyone has bump (or an iPhone, for that matter), and what are you going to give people at mixers, bars and golf courses?
Want some cards designed? Email me, maybe I can help.
