Posted by admin on January 15, 2012 at 12:20 pm
Congratulations to Otherwise on their new deal with Century Media Records! These guys rock, and they work their tails off. I had the pleasure of shooting the concert last night at Ovation inside Green Valley Ranch, and the band was surprised to receive a visit from the label President, Don Robertson and a gift from the VP of Entertainment for Station Casinos, Judy Alberti.
Here’s a link to the announcement from Century Media Records.
Go pick up some Otherwise music from iTunes (my personal reco’s are Soldiers and I Don’t Apologize) and look for their videos on YouTube. If you like hard rock and heavy metal, you’ll thank me for it.
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Posted by admin on January 5, 2012 at 12:23 am
42 Concerts ranging from Aaron Lewis to ZZ Top. Everything from Boney James Jazz to P-Funk. Get this: 9,894 photos taken in 2011.
Know I how I knew all this? I just catalogued it and backed it all up to an external hard drive. In 46 minutes. Gotta love Adobe Lightroom, folks.
I’m such a freakin’ freak for Lightroom. I have taught a few classes to the Vegas Adobe User Group in the past few years, and I’m doing it again in the next couple months. If you shoot photos, don’t wait. Invest in a copy and learn it. It won’t take much money or time.
Here’s a couple shots from 2011 that I had on hand. Hope you like ‘em.





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Posted by admin on October 1, 2011 at 3:15 pm
What a summer! I haven’t blogged in a while, and those of you who know me know why. Here’s some highlights of my summer 2011:
- Best Man in my brother’s wedding
- Tried to keep up with yard work while watching toddler on evenings & weekends
- Develop Social Media campaign for summer-long concert series
- Work with internal and external team to implement strategic sharing of said concert series
- Turned 35
- Photograph each concert in series (with a couple exceptions), meet & greets & after parties
- Met B.B. King
- Taught my 18 month old son touchdown dances
- Reached 1,000 followers on twitter (Seriously – I don’t get it. I’m not that interesting, am I?)
- Met Motley Crue
- Neglected my lawn to the point that we have now hired a lawn service (worth it!)
- Continue to monitor and manage dozen or so social media streams for work
- Met Weezer
- Develop Social Media campaign for biggest football contest in Vegas
- Hosted mega fantasy football draft (I’m currently dead last. Thanks Mike Vick!)
- Met Eddie Trunk from That Metal Show and bought him a beer
- Attended classes at the first Digital World Expo, organized by my local friends in LVIMA
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Posted by admin on June 5, 2011 at 10:37 pm
I shot the Goo Goo Dolls on June 3, 2011. Fun show for about 4000 great fans.
Here’s my favorite shots. Let me know what you think of them.
Stay tuned for one hell of a great music summer. On tap: Ted Nugent, ZZ Top, Weezer, BB King, OAR, and many more…
See you at the show!
Nate
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Posted by admin on May 18, 2011 at 10:48 pm
I’m honored to be asked by the good folks at the Las Vegas chapter of the AIGA (Professional Organization for Design) to be a panelist for an upcoming Social Media Panel Discussion.
- Check out the LV AIGA’s Group Page on Facebook here.
- Check out the LV AIGA’s website here.
Here’s the info from the RSVP Page. (<– Do it!)
Social Media Smucktard Cindy Waters discusses social ROI and how to navigate through the sh*t storm. Plus an allstar panel to discuss the future of all things PR & Web technology featuring
Paul Chamberlain – VP Interactive of BRAINtrust
Nate Ludens – Interactive Marketing at Stations Casinos
Jackie Zlatanovski - VP Marketing at Circus Circus Hotel Casino
Cindy Waters – Media Strategies at The OutCast Agency
moderated by Kendall Hardin
The panel we will be address:
- Why do you use social media? Does it cause your target audience to buy stuff from you or use your services?
- What is your business model for social media? Branding, e-commerce, research, customer retention, lead generation?
- How do you calculate or measure ROI? What success metric do you use?
- Is there an ROI Cycle?
- What resources do you (or your client) devote to social media?
- How has social media helped/hindered your company’s growth?
- What trends do you see developing in audience buying habits?
- Pros and Cons for Social Media
- Mobile Computing? Should You Embrace It?
- What defines a SUCCESSFUL social media campaign?

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Posted by admin on May 18, 2011 at 10:33 pm
This looks like fun. I hope you can join us on Saturday, June 4th at the Pinball Hall Of Fame, from 3-7pm. More details below.

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Posted by admin on April 15, 2011 at 7:51 am
Testing new wordpress app. So far it’s cool – handy. Seems limited. Learning curve kicking in. Almost like texting. Let’s find some rich media and links…

Really loving this article. http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html
Linking is difficult. App crashed on me once. Auto correct still giving me fits a little. 2.5 stars. Might use this app. Might tend to be faster to go get my laptop or just post on Facebook. Stay tuned.
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Posted by admin on January 28, 2011 at 2:51 pm
Here’s about 60 shots from Red Rock’s new Acoustic Jam night at Rocks Lounge with Peter Love, Dave Ritz and Jeremy Cornwell. I highly recommend this show. It’s good. It’s free. And, there’s beer.
Once again, Flickr is being a pain in the ass. If the full size images don’t load, visit my page on Flickr: http://www.flickr.com/photos/nateludens/sets/72157625797411837/
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Posted by admin on November 23, 2010 at 9:16 pm
Super-mega-creative friends of mine in the Las Vegas-based band, Slow To Surface, released their newest EP today on iTunes. Once again, I had the fortune of being the guy they called for album art. I’m a fan, for sure. Have been since the first weekend I moved to Vegas in 2001. When you get to be, in a small part, a piece of the puzzle of a new release – it’s a pretty cool honor. Here’s a post with the album art and a logo concept we worked on last year.
Here’s a look at the digital version of the album cover. Promise me you’ll check it out on iTunes. They’re a damn good rock group and they deserve a couple spins on your iPod, dammit. I think you’ll like what you hear and go for more.
 Slow To Surface - Body Archery - Released Nov. 23, 2010 |
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Posted by admin on October 17, 2010 at 10:35 am
Here’s a few shots of rock legends, Great White. I shot these from the edge of the stage at the outdoor amphitheater at Sunset Station in July 2010. True story: In image 212, I had just turned to shoot the crowd, when I spun around to catch up with the onstage action, I had the neck of a guitar about 6 inches from my lens. It seemed like guitarist Mark Kendall was mocking me a touch, perhaps for not paying attention to one of his kick ass solos. I wish someone would have shot a photo of the grin I had from ear to ear the whole time I was shooting this show.
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