nate update

Hey friends, if you know me personally, you probably know my summer has been a total zoo. (If I cash in all the “Rain Checks” I have issued, I’m going to be out of the house until Christmas!) I recently became a father, remodeled a home, moved my family  into it, and turned my old home into a rental – all while working full time with no vacation time and the amount of sleep you’d expect with a 5 month old in ‘da house. All that said, Project Dinner Table is a can’t miss event in Las Vegas. I wrote about it earlier this summer here. Be sure to visit the official PDT site – check it for schedules, pictures, menus, videos and – no brainer – to buy your tickets!

Below, I’d like to share some photos from the last Las Vegas dinner event held in front of the El Cortez in one of my favorite places – Downtown Las Vegas, where it’s as funky as it is fun. Coincidentally, the next Project Dinner Table Event will be held only a few short blocks away, at the Historic 5th Street School – a truly cool space that really gets what it means to contribute to building culture in Las Vegas. From AIGA to The Vegas Valley Book Fair – each time a creative group needs a venue, Richard Hooker and the good people at the 5th Street School have their hands up willing to help.  I hope to see you there on September 11th. I’ll be the guy with the camera

I’m extending a special invitation to the Las Vegas Creative Community about this event because I think its very important that Vegas steps it up a notch. In order to step up our game, we need to see what’s going on in creative communities globally. The days of picking up a publication and expecting design inspiration are soooo 1990s.

This is the official event information. I hope you’ll attend.

Order tickets via Eventbrite:
http://chineseexchangelv-efbevent.eventbrite.com/

Ni hao!

…An exhibition and idea exchange
with 30 design ambassadors

Spend an amazing transglobal
evening socializing, exchanging ideas and crossing cultures. Thirty Chinese
graphic design professionals exhibit their latest work in advertising,
packaging, book design, posters, photography and contemporary Chinese
calligraphy.It’s a true cultural
exchange where we’ll share the flavor of Fabulous Las Vegas with our visitors,
while getting a glimpse into the design sensibilities of their vast and
fast-developing market.

Las Vegas is distinguished to be one of only four U.S.
cities on the 11-day tour that also includes Washington, D.C., San Francisco
and San Diego.

Hosted by the Center for CrossCultural Design, which fosters greater communication between designers across cultures, and a better understanding of the interwoven experience of design and culture.

EVENT PRESENTERS

City of Las Vegas

Center for
CrossCultural Design

Colors of Lupus Nevada

Las Vegas Chinese Association

Las Vegas-Clark
County Library Foundation

EVENT PARTNERS

AIGA Las Vegas

International Association of Business Communicators

Las Vegas Cultural Corridor Coalition

The Neon Museum Las Vegas

Studio J Photography

EVENT SUPPORTERS

American Advertising Federation

Association of Students in Communication, UNLV

Student Association of Graphic Arts, UNLV

Produced by eurie creative

Watch for new Event Partner and Event Support listings as additional sponsors come on board

For information about being
an event partner, contact Victor at victor@euriecreative.com,
or call him at 702-383-9805.

Here in Las Vegas, design means commerce. Here’s a testimonial that says this is not always the case.

For the 2nd year in a row, I’m designing shirts for a memorial bike rally honoring a family who recently lost 2 brothers (husbands, fathers, friends) in Nebraska and Wyoming, near my hometown. Long-time friends of my family as a kid, and good guys to have a cold one or catch a concert with. And, for the 2nd year in a row, I’m feeling lucky as hell that I can contribute to the event. Today I received photos of the last event and it really hit home, especially now that I’m a father.

I’m reminded of a song by Rancid called Indestructible. The jist of it is that as an artist, you can live forever – indestructible – through your art. I get it. You can, without a doubt. Another way to be indestructible is to be a good friend, a father, a brother, a mother, a sister and leave your mark on things through helping other people and causes. That’s what these types of projects are about. Try getting this kind of emotion, longevity and gratification from a routine paycheck. Fat chance.

I had the pleasure of shooting photos of the 3rd Las Vegas Event for Project Dinner Table. It’s a great event put together by really cool people – benefiting great causes, too. You can learn all about it – and buy tickets to the next one on their website here: http://www.projectdinnertable.com/

The PDT site does a really nice job of getting you the important information, so I’ll keep this post geared to my photographer friends & family. This assignment was a challenge! I shot it with two Digital SLRs, a Canon 5D Mk II with a 24-70mm f/2.8 lens, and my backup camera, a Canon 20D with an 11-18mm lens for the wide stuff. Hey, it was a LONG table! I swapped out and used a 70-200mm f/2.8 IS lens toward the end of the evening, too. The calculation with the smaller sensor makes it an even longer zoom than 200mm.

The most challenging part of this assignment was to get shots quickly – especially the chefs preparing the food – then, jump out to the dinner to see guests enjoying the meal – and be careful not to miss any of the fun activites like the 7th inning stretch poety reading, the presentations, or the singing of the national anthem. There were even some action shots of guests tossing the ball around the diamond!

It’s been a while since I shot events – I used to hate it because I was changing batteries all night with shoe mount flash units, that I didn’t ever really jive with. Now, with the advent of higher ISO settings, I can capture much more color in much lower light.  Not to mention have a LOT more fun!

Hope you enjoy the photos as much as I did taking them. Cheers!

I have been involved in the “Facebook is Big Brother” privacy discussion about 5 times this week, and I’m frankly, bored with it. I understand the risks of saying this aloud on a blog – but I’m going to do it anyway: Lay off Facebook! Yeah, I said it.

There’s privacy risk involved in uploading anything to the web, akin to driving a car on a freeway. You see, it’s not up to Facebook to determine what’s on your profile so quit blaming them for that shot of you at your bachelorette party dancing on the bar. You uploaded it to the web, sister. Period.

Frankly, I think the integration of the “like” button on other sites is VERY cool. We’re in an era where peer reviews sell products moreso than ads. I think it’s helpful for us all to see who likes products, especially your friends. I’ll tap them for a review, increasingly holding product sellers accountable for having a good product. And regarding privacy – again – your user settings allow it.

Look, could Facebook turn off a few buttons on default? Sure they could – they may have to, if the government gets more involved. But, as I pointed out a few times this week via twitter, there’s no OPT in default Opt-Ins – by definition. They do encourage you to edit your privacy settings, which is pretty fantastic, considering what it meanst to their bottom line.

We live in a society that likes to “set it and forget it” when it comes to preferences online. Not anymore. Set ‘em! Change ‘em! Control your own data.

At the end of the day, Facebook is a company. Companies like to make money. No amount of people are going to change that. So, save the “Yeah, but they’re making money off our information!” argument. It doesn’t hold water. Do you think your TV watching habits, magazine subscriptions, web clicks, and credit scores aren’t being bought and sold?  You bet they are! My wife and I had free diapers in the mailbox the day we arrived home from the hospital after my son was born.  In years past, I’ve bought lists from the post office for direct mail pieces, targeting men who subscribe to certain magaines who own pools in a certain zip code. Companies buy and sell your data every day without your knowledge of it.

The two types of information carriers in existence are 1) pay for access (SIRIUS/XM Radio, Cable & Satellite TV) and 2) free and full of ads (terrestrial radio, Super Saver Newspapers by the door at the grocery store). This isn’t new. You can’t have a free information carrier without Ads  – even MySpace has that figured out. Where MySpace screws up is sporting a nauseating user experience, which has helped Facebook flourish into the #1 visited site and more importantly – the 7-minutes-plus on average that people spend each visit. Facebook users are very lucky their Ads are not intrusive and even let you close an ad and ask why you closed it.

You’ve seen the groups “1,000,000 strong to say NO to paying for Facebook” and the like. It won’t happen as long as Facebook continues to evolve as an information carrier. Because they’ll sell ads. And – let me tell you – these are the most effective, super targeted advertising system in history. Because of the information YOU gave them.

When it comes to discovering new things, I’m like a crazy heroin addict. I think it’s the definition of living. My dad always said (ad nauseum while on vacations) to “expand my horizons” and as a teenager, it drove me nuts. Now, I’m a father… and I get it.

Did you ever hear a song, read an article or a book and go, “How did I NOT know about this!?” I do it all the time. 2 or 3 times a week, lately. So, I’m starting a new string of blog posts called “New To Me” and it’s about people, organizations, bands and such – that are newly GREAT to me. I hope you like it.

This first post is about a photographer who changed the game for me. Bobby Model passed away last fall, and I can’t learn enough about him right now. My introduction to the National Geographic photographer and adventure-seeker came from another magazine, American Photo, who featured him in the July/August 2009 issue. I relate to Bobby Model in a couple different ways. I love extreme, off-the-path places, risk vs. reward photography, and I’m from Wyoming, like Bobby.

Model was named an Emerging Explorer by National Geographic last year, where he was quoted:
“I grew up in Wyoming, one of the most isolated areas of the United States,” he explains. “So hanging on ropes and moving around mountains just came naturally. It’s also why I’ve always found it easy to relate to ordinary people who work the land. I really respect and appreciate those individuals and their stories.”

Wish I could have bought that guy a drink, was my first thought, when I learned of his passing.

I talked to an Award-Winning fine-art photographer Steve Campbell from Las Vegas-based Casey’s Cameras last week at our Vegas Photoshop Users Group meeting. We discussed fisheye lenses. He said he sells them to “extreme sports photographers,” mostly.

I can’t help but think of Model as a pioneer in this genre – he shot adventure photos before there was an “extreme” label, and before it became commercial.

The next time I’m shooting an oncoming race car doing 180mph, a mosh pit or a KO’d kickboxer hanging above me on the ropes, I’ll think of Bobby Model – who shot in ice caves, waist-deep snow, hanging from ropes, and on mountain bikes. My kind of office.

Learn a thing or two at M-11, Bobby Model’s portfolio website. I did.

Tonight I read on Allfacebook.com that facebook is upgrading the events function, along with some other sharing upgrades. I haven’t tried it yet, but here’s my take on this upgrade…

Good!

Since the latest interface upgrade a few monts ago, I think facebook’s events function got sort of swept under a rug ( even more than they were in the first place). What I mean is – there’s no nice little red alert button (some of my friends hate those, but I like ‘em) on the top navigation, or anywhere else. Currently, event updates won’t go to your inbox – or ever again to a wall except for the minute its created. No – they go to the menu on the left side of the page, under your inbox. Heck, even “I’m stuck in traffic” wall posts can relatively easily get 10,000 impressions in a weekend.

I’m looking forward to posting some new events later this week. I’ll follow up when I do with results.

Want people to read your fan pages? Or – better yet – want people to invest (spend time) in your social pages? Of course. Every company thinks that their message is massively important. Truth is, it’s only a tiny slice of someone else’s day. You don’t get much time to make an impression. This doesn’t mean your message can’t BE massively important. The trick is making it interesting enough that people want to talk about it, not just read it. Isn’t that the idea of social media in the first place?

I read today on the Social Media Examiner that Americans, on average, spent over 7 hours on facebook in January. 4th overall, according to Neilsen. That’s more than the top 3 Parent Companies combined (Google, Microsoft & Yahoo). This is huge news to businesses who are fighting for that split second of time with their consumers, and have already lept into the realm of social media on facebook.

The secret weapon, in my opinion (and I’m not alone): RICH MEDIA. Photography. (In some cases…) Better yet, video.

Here’s an excercise for you to try.

Instead of buying or printing expensive invitations or sale flyers, paying postage, then waiting for RSVPs, try this: Invite people to your next event on a flip cam or an iphone. Upload it to YouTube. Link to it from your fan page via facebook events. Use a bit.ly link and tweet about both. Your invite just cost you a flip or an iPhone’s retail price, if you didn’t already have one. If you did, you’re pretty much out 15 minutes of your time, instead of the $100s you used to spend on invitations, postage, etc. Furthermore, you can answer questions (“Can I bring a friend?”) and even track the number of people who clicked on it via the kick ass bit.ly plug in through Firefox.

New drink at the bar? Show me. New employee? Introduce them. New location? How about a tour? New item on the menu? Show me that, too. Best part: letting people talk about it afterwards.

Watch and see how sales spike, how people know your new staffer, and know their way around the store.

I didn’t have any video on hand, so I thought I’d include this piece from the good people at socialnomics.com. Just because it would be pretty stupid to have a blog post about rich media and not include some, right? One could even argue that I should have posted this via video, huh?

For some reason, my favorite twitter app gets overlooked in some lists. (Mashable’s recent list can be found here with no mention of Hootsuite, oddly). Friends, I’m here to testify, it’s a damn fine social media tool. If you’re in business social media – you should have this in your arsenal. Here’s why:

Hootsuite is a great twitter application for business social media usage. It’s web-based, not Adobe AIR-based like the very popular Tweetdeck, and therefore it doesn’t rely on calling an external Twitter API. (Which I thought was going away, but still seems to be looming overhead). Since hootsuite is web-based, your column setup looks the same on your Mac, PC, laptop iPhone and your desktop. It doesn’t take long to set your preferred channels, i.e. import and monitor twitter, facebook, LinkedIn, RSS feeds, WordPress blogs and more. One feature that I particularly love is that you can schedule facebook fan page updates. There may be other apps that do this, but I haven’t discovered them yet. (Seesmic, maybe? Can anyone help me out with suggestions – I welcome your comments.)

Tweetdeck is a very decent app, but it just doesn’t have the scale that I need as a corporate social media operator. A couple little nitpicky things that I do like about Tweetdeck: I like the way it counts down, not up, when counting characters, and I like to change out the colors of the interface from time to time to keep it fresh. These are small, but important when you tweet like I do: 30-40 hrs of informative (we hope) tweets to a vast customer base with somewhat diverse interests and as much correspondence as time allows. Some pre-programmed tweets are scheduled on weekends and time-sensitive events & announcements, too.  I have 40+ inches of columns on two flat screens monitoring multiple brands, competitors and keywords in real time every weekday, so its understandable that the real killer for tweetdeck to me is the API call. Regardless, I do have both open simultaneously most of the time.

Today, I’m hearing from Mashable (by way of friend @VegasBill) that there are more new features on the way for hootsuite – integration with mobile apps like foursquare are exciting as well. All the more reason to get on board with hootsuite, if you haven’t already.

This is a guy who just plain “Gets It.” I read my first Tom Peters book about 5 years ago, and now I am stoked to see that he’s sharing tips and advice via YouTube (new to me, anyway).