nate update

Hey, you can do a quick google search and you’ll find several pages of people reviewing CS5 and Lightroom 3 beta. Some are experts, some are lame. I’m not going to waste my time or yours giving you another review. Instead, here are my notes / observations while I run Photoshop CS5 alongside Lightroom 3 beta for the first time, along with some screen shots:

• First glance of Lightroom 3 beta is very impressive. I knew in 2 minutes that I’d buy the upgrade in July. Very fluid import of a ton of large DNG files sold it for me.
• PS CS5 Lens correction filter worked somewhat well on a 16-bit photo. Took about a minute to load it, using what looks like the beginning of a flash movie loading up. Kinda cool. Kinda annoying like a flash site on a dial-up connection, depending on your processing power.
• Irritating that most of the filters still do not work with a 16-bit photo, even after converting it to a smart object. I’ll keep toying with this.
• Do we really still need the render>cloud filter?
• Freaking lovvvve the Kuler extension built in. Mini Bridge has potential to be great, too (ONLY if you have 2 monitors like I do).
• new photoshop color sampler tool is cool, though I’m not sure its functional.
• Grain feature in Lightroom 3 is nice. I think this will really make printed pieces look great. Or like a really decent scan of a film print, if there is such a thing.
• Brush heaven! If you are a digital painter, you’ll absolutely love the new brush functionality. Very cool with a Wacom Tablet. Identifies Left and Right handedness. Several new brushes.
• To date, I have not had a chance to sink my teeth into HDR photo conversion software. This product will be the tool that introduces the rest of the world to HDR photography. It’s easy to use, very intuitive, and allows amazing control for infinite creative possibilities. I know there are other HDR products on the market that are very reputable, but this one wowed me.
• Be patient when you play with the HDR images. The files can get really big in a hurry.

I’m just scratching the surface with these two applications. I’m curious to dive into the 3D tools and other improvements. The content-aware tools have got most of the attention to date, and I know my Vegas Photoshop User Group Co-Manager, Krystal Hosmer has plans to demo this at the Adobe User’s Group mega-meeting on May 25. You’re RSVP’d right? You should be there, since we’re giving away multiple copies of the CS5 Master Collection, as well as a whole gang of other cool schwag.

One year after closing my creative services studio, and hearing about more and more layoffs in ad agencies and belly up studios like mine, I can’t help but to sometimes think about creative services as sort of a paralyzed industry. In my case, there were several reasons contributing to my studio’s demise: my inexperience, some poor judgement, some bad luck and probably more than all those combined: bad goddamn timing. But I’m not bitter. I’m evolving, and the rest of my industry should, too.  Okay, maybe the creative services industry isn’t exactly dying, but it sure is starving – at best.

But I think I’ve been wrong. The industry isn’t paralyzed, it’s just changing – quickly. In a different era, advertising ROI wasn’t as prevalent and Agencies could staff up – becuase profits were high all around. Now, the temptation to use a smaller, less expensive company or a freelancer is great. Crowdsourced creative, template sites and stock houses are tempting to companies on tighter budgets – and sometimes they can work quite well. Sometimes they’re a disaster. The importance of quality photography and design in all areas of your campaign has never been more important. Advertise smarter, in other words.

Today’s advertising industry has expanded to encompass traditional print and brodcast mediums as well as the new engagement/experience driven marketplace, and I predict this should boost the creative services industry – and here’s how I think it will go down.

Quality control will be at the forefront of your strategy. Here’s why: Your product cannot “suck.” If it does, with poor ad placement or a bad – say – retail product,  people will A) know and amplify the shortfalls via social networks; or worse B) not even see it and it will dissolve into obscurity. if you hire a lousy designer to make a lousy menu – someone will tweet about it, write a review on Yelp and post it on Facebook. Hire a lousy guy to design your brakes. Ask Toyota how that could go down. Hire a lousy designer to design your website, your business card, your menu, your packaging… all potential public or financial FAIL. This is why its so important to invest in good design, or suffer the consequences.

To summarize, companies must put their best foot forward at all times to get noticed and do it alongside a good creative professional team. Stakes are higher now than ever. After all, the new consumer is the media, and they’re still always right.

No pressure.

I have been involved in the “Facebook is Big Brother” privacy discussion about 5 times this week, and I’m frankly, bored with it. I understand the risks of saying this aloud on a blog – but I’m going to do it anyway: Lay off Facebook! Yeah, I said it.

There’s privacy risk involved in uploading anything to the web, akin to driving a car on a freeway. You see, it’s not up to Facebook to determine what’s on your profile so quit blaming them for that shot of you at your bachelorette party dancing on the bar. You uploaded it to the web, sister. Period.

Frankly, I think the integration of the “like” button on other sites is VERY cool. We’re in an era where peer reviews sell products moreso than ads. I think it’s helpful for us all to see who likes products, especially your friends. I’ll tap them for a review, increasingly holding product sellers accountable for having a good product. And regarding privacy – again – your user settings allow it.

Look, could Facebook turn off a few buttons on default? Sure they could – they may have to, if the government gets more involved. But, as I pointed out a few times this week via twitter, there’s no OPT in default Opt-Ins – by definition. They do encourage you to edit your privacy settings, which is pretty fantastic, considering what it meanst to their bottom line.

We live in a society that likes to “set it and forget it” when it comes to preferences online. Not anymore. Set ‘em! Change ‘em! Control your own data.

At the end of the day, Facebook is a company. Companies like to make money. No amount of people are going to change that. So, save the “Yeah, but they’re making money off our information!” argument. It doesn’t hold water. Do you think your TV watching habits, magazine subscriptions, web clicks, and credit scores aren’t being bought and sold?  You bet they are! My wife and I had free diapers in the mailbox the day we arrived home from the hospital after my son was born.  In years past, I’ve bought lists from the post office for direct mail pieces, targeting men who subscribe to certain magaines who own pools in a certain zip code. Companies buy and sell your data every day without your knowledge of it.

The two types of information carriers in existence are 1) pay for access (SIRIUS/XM Radio, Cable & Satellite TV) and 2) free and full of ads (terrestrial radio, Super Saver Newspapers by the door at the grocery store). This isn’t new. You can’t have a free information carrier without Ads  – even MySpace has that figured out. Where MySpace screws up is sporting a nauseating user experience, which has helped Facebook flourish into the #1 visited site and more importantly – the 7-minutes-plus on average that people spend each visit. Facebook users are very lucky their Ads are not intrusive and even let you close an ad and ask why you closed it.

You’ve seen the groups “1,000,000 strong to say NO to paying for Facebook” and the like. It won’t happen as long as Facebook continues to evolve as an information carrier. Because they’ll sell ads. And – let me tell you – these are the most effective, super targeted advertising system in history. Because of the information YOU gave them.

Its kind of funny to me that there’s a genre on wikipedia (yeah, I know, it’s wikipedia) called Folk/Punk. The author credits the great Pogues as founders. I credit Bob Dylan, probably, for kick-starting this genre, if it really does exist. You could argue that its origins are within blues or even southern rock – but I always tend to lean toward the great Joe Strummer. The Clash were legends: punk as hell – brutally honest, smart and snide social commentary, no doubt. But it’s Strummer’s late work that really turns up the passion and the wisdom. His worldliness shines in the Hellcat Records discography. Go get these records immediately.

But get this album, too. I stumbled upon Frank Turner’s music recently while researching The Revival Tour, a group of veteran punks that just plain kick some acoustic ass. Same vigor, same angst, but acoustic. Epic story tellers, I gotta say. Turner is bold and grouchy, but insightful and often times gutwrenchingly beautiful, too. I purchased The First Three Years from iTunes almost immediately after stumbling upon Turners MySpace page and listening to all of the sample tunes there. 24 solid, soulful tunes for 8 bucks. Thank me later.

When it comes to discovering new things, I’m like a crazy heroin addict. I think it’s the definition of living. My dad always said (ad nauseum while on vacations) to “expand my horizons” and as a teenager, it drove me nuts. Now, I’m a father… and I get it.

Did you ever hear a song, read an article or a book and go, “How did I NOT know about this!?” I do it all the time. 2 or 3 times a week, lately. So, I’m starting a new string of blog posts called “New To Me” and it’s about people, organizations, bands and such – that are newly GREAT to me. I hope you like it.

This first post is about a photographer who changed the game for me. Bobby Model passed away last fall, and I can’t learn enough about him right now. My introduction to the National Geographic photographer and adventure-seeker came from another magazine, American Photo, who featured him in the July/August 2009 issue. I relate to Bobby Model in a couple different ways. I love extreme, off-the-path places, risk vs. reward photography, and I’m from Wyoming, like Bobby.

Model was named an Emerging Explorer by National Geographic last year, where he was quoted:
“I grew up in Wyoming, one of the most isolated areas of the United States,” he explains. “So hanging on ropes and moving around mountains just came naturally. It’s also why I’ve always found it easy to relate to ordinary people who work the land. I really respect and appreciate those individuals and their stories.”

Wish I could have bought that guy a drink, was my first thought, when I learned of his passing.

I talked to an Award-Winning fine-art photographer Steve Campbell from Las Vegas-based Casey’s Cameras last week at our Vegas Photoshop Users Group meeting. We discussed fisheye lenses. He said he sells them to “extreme sports photographers,” mostly.

I can’t help but think of Model as a pioneer in this genre – he shot adventure photos before there was an “extreme” label, and before it became commercial.

The next time I’m shooting an oncoming race car doing 180mph, a mosh pit or a KO’d kickboxer hanging above me on the ropes, I’ll think of Bobby Model – who shot in ice caves, waist-deep snow, hanging from ropes, and on mountain bikes. My kind of office.

Learn a thing or two at M-11, Bobby Model’s portfolio website. I did.

For my second photo assignment last night, I shot the new series of Unsigned: Bands On The Rise at Ovation inside Green Valley Ranch. I was excited to see it was old friends, Slow To Surface on the bill for this, the third installment of the local and indie showcase that the Station Casinos Entertainment Team has lined up for a couple Thursdays a month inside Ovation.

The last time I caught a show at Ovation, I was impressed by the venue. Actually, I made note of it on my blog post for Station Casinos. These photos will show that there’s a very impressive presentation for these bands. Great for photography! This time around, I had my gear, and I hope you like the results as much as I do.

I had the pleasure of shooting Michael Burks last night at Boulder Station’s Railhead. I highly recommend you catch as many Boulder Blues sessions on Thursday nights as you possibly can. I can’t believe it’s a free show. $2.00 beers will get you loose if the smokin’ hot blues doesn’t do the job.

Here are some photos from the show. Be sure to check the lineup over at boulderstation.com and I hope to see you at the next show.

Tonight I read on Allfacebook.com that facebook is upgrading the events function, along with some other sharing upgrades. I haven’t tried it yet, but here’s my take on this upgrade…

Good!

Since the latest interface upgrade a few monts ago, I think facebook’s events function got sort of swept under a rug ( even more than they were in the first place). What I mean is – there’s no nice little red alert button (some of my friends hate those, but I like ‘em) on the top navigation, or anywhere else. Currently, event updates won’t go to your inbox – or ever again to a wall except for the minute its created. No – they go to the menu on the left side of the page, under your inbox. Heck, even “I’m stuck in traffic” wall posts can relatively easily get 10,000 impressions in a weekend.

I’m looking forward to posting some new events later this week. I’ll follow up when I do with results.

Want people to read your fan pages? Or – better yet – want people to invest (spend time) in your social pages? Of course. Every company thinks that their message is massively important. Truth is, it’s only a tiny slice of someone else’s day. You don’t get much time to make an impression. This doesn’t mean your message can’t BE massively important. The trick is making it interesting enough that people want to talk about it, not just read it. Isn’t that the idea of social media in the first place?

I read today on the Social Media Examiner that Americans, on average, spent over 7 hours on facebook in January. 4th overall, according to Neilsen. That’s more than the top 3 Parent Companies combined (Google, Microsoft & Yahoo). This is huge news to businesses who are fighting for that split second of time with their consumers, and have already lept into the realm of social media on facebook.

The secret weapon, in my opinion (and I’m not alone): RICH MEDIA. Photography. (In some cases…) Better yet, video.

Here’s an excercise for you to try.

Instead of buying or printing expensive invitations or sale flyers, paying postage, then waiting for RSVPs, try this: Invite people to your next event on a flip cam or an iphone. Upload it to YouTube. Link to it from your fan page via facebook events. Use a bit.ly link and tweet about both. Your invite just cost you a flip or an iPhone’s retail price, if you didn’t already have one. If you did, you’re pretty much out 15 minutes of your time, instead of the $100s you used to spend on invitations, postage, etc. Furthermore, you can answer questions (“Can I bring a friend?”) and even track the number of people who clicked on it via the kick ass bit.ly plug in through Firefox.

New drink at the bar? Show me. New employee? Introduce them. New location? How about a tour? New item on the menu? Show me that, too. Best part: letting people talk about it afterwards.

Watch and see how sales spike, how people know your new staffer, and know their way around the store.

I didn’t have any video on hand, so I thought I’d include this piece from the good people at socialnomics.com. Just because it would be pretty stupid to have a blog post about rich media and not include some, right? One could even argue that I should have posted this via video, huh?

I have to assume that SIRIUS/XM is pretty spooked about Pandora and it’s continual surge in popularity due to mobile apps on iPhones and the like… But trust me – don’t cancel SIRIUS or XM subscriptions yet, use them both, like I do!  I love Pandora. I also pay for SIRIUS satellite radio. Use the link over >>> there and sign up for a trial. You won’t regret it, I promise. Here’s some reasons why I support both.

ADVANTAGE: SIRIUS/XM

1. JASON ELLIS SHOW – Absolutely hilarious daily train wreck combo of comic relief, action sports, and really dirty jokes. “Dude, is it gay?” segment is hysterical. Mayhem Mondays with Mayhem Miller is great, too. See #2.

2. FACTION 28/ XM 52: The Marky Ramone Show is sort of like going to punk rock church and the sermon was given by God on Wednesday nights. Tony Hawk might be the coolest guy in America. Johnny Moseley is up there, too. Bam Margera annoys the crap out of me, but I think that’s the idea.

3. NO FUSS IN THE CAR – No battery issues, cables, worrying about adapters, compatibility, etc. A dream for long-distance drives.

4. PERSONALITIES – Confession: I’m a rock fan. (Old/new/heavy/indie/folk) I’m biased towards Faction, but Little Steven’s Underground Garage, Alt Nation, Boneyard, and Octane (I’m sure I’m forgetting several others) all have fantastic DJs. Frequent guest channels are cool, too. I hear great things about the Hip-Hop channels, and there’s plenty of talk networks for politicial douchebags who like to argue and people that can stand Martha Stewart and Oprah. Hey, more power to ‘em. Gives them something to do with their time to feel important, I suppose.

5. STERN’S NETWORK – Not my bag, but millions of devoted listeners dig the legendary shock jock. Opie & Anthony and Farrell are great.

ADVANTAGE: PANDORA

1. IT’S FREE, DUMMY – And when you run out of free hours, finish out the month for $1.00. A BUCK!

2. DESIGNER CHANNELS – If you hear a song you don’t like, just skip it or delete it. (Perfect for when Nickelback and Linkin Park interrupt your good channels). Imagine, you can make a custom channel with Slayer, Run DMC and John Mayer. Though, it might make you a little schizophrenic. Ask me how I know!

3. YOU CAN SHARE YOUR MIX – the new mix tape? Check out my Pandora Profile here: http://www.pandora.com/people/nate.ludens

4. BEST EVER SOURCE FOR DISCOVERING NEW MUSIC – I love the voodoo formulas that Pandora uses to know what I like.

5. NO HARDWARE MAKES IT OFFICE FRIENDLY – streaming free radio at work makes the world a better place.

BOTTOM LINE: Get them both. You can say you were there when the power in radio shifted from boring, redundant, record-company crap-oganda to the people’s-choice radio, featuring inspiring music you want to hear, when you want to hear it. Without commercials.