0Posted by Nate Ludens on March 12, 2011 at 10:40 am
This is the stuff that really gets me excited about social media for businesses, ladies and gents.
Those who know me are probably pretty tired of hearing that I’m a “butts in the seats” guy. (Translation: results guy). I have designed and sent millions (literally) of printed mailers over the last 10 years for many Las Vegas and regional companies. A “successful” campaign was pretty subjective, but it boiled down to: Did anyone show up for the event? Well, mission accomplished. Design six more. Repeat.
That way of thinking seems to be going the way of dot matrix printers, brick-sized cell phones, dialup, and dinosaurs. Check out the analytics that facebook released this week and see the latest way my old stand by phrase, “butts in the seats,” is being redefined. Matt Schlicht from Prezi.com did a nice job of translating the new changes so you can explain it to your boss.
0Posted by Nate Ludens on November 23, 2010 at 10:30 pm
Last Saturday was a rainy and cold day in Las Vegas. Bummer for trying to get around a desert town when in a hurry – bigger bummer if you’re hosting an outdoor event called a Photo Walk, my first solo project for the Las Vegas Adobe User Group.
Guess what, though? Perfect day. Really – the light was flat and everything was wet. If you had the proper clothing and you’re warm enough, days like Saturday make for some really nice photos.
I want to thank the other shutterbugs who joined me at Springs Preserve for our first AUG Photo Walk. Also really want to thank PJ Perez and Springs Preserve. Great place!
0Posted by Nate Ludens on November 3, 2010 at 9:35 am
I had the fortune of shooting photos of another great production by Project Dinner Table on Saturday, October 30th. The event was held at a farm on the northern edge of Las Vegas called the Gilcrease Orchard. (Yes – there’s a farm in Las Vegas). Rick Moonen from RM Seafood at Mandalay Bay and his team provided the eats, Nevada Beverage provided the parrrr-tay, if you know what I mean.
Now the tech lingo: I shot the entire event with a Canon 5D Mark II, using 3 lenses: a 24-70mm f/2.8, a 70-200mm IS USM f/2.8, and I cheated, using a Tamron 11-18mm EF-S lens (not compatible with full frame sensors… or so they say). Dude, there wasn’t much light, so I utilized the awesome noise reduction in Adobe Lightroom 3 on a handful of these shots, though – the 5DMkII continues to amaze me with high ISO functions. Boy, Canon has come a LONG ways since I used to shoot snowstorms at ISO 800 with the 10D about 7-8 yrs ago. As usual, my favorite shots are the goofy ones from shoestring-level or odd angles, getting a little close to the BBQ grill, or some of the slow-shutter speed shots from the tripod. Lesson to take away from this event (for me) – bring a truckload of AA Batteries or rent a new Canon Speedlight that recycles flash faster.
Special thanks goes out to Gina, (Happy Birthday!) Kim, Christine and the rest of the event coordinators. This was their 2nd event in a week, and as always, they put on one unforgettable evening. I hope you enjoy the photos (below) as much as I enjoy shooting them.
0Posted by Nate Ludens on September 21, 2010 at 6:23 am
Another fun night of rock with Vegas’ own Cherry Hill, Big Friendly Corporation and The Ryan Whyte Maloney Band. Check out the slideshow and let me know what you think.
This concert was shot with a Canon 5D Mark II with Canon EF 24-70mm and 70-200mm lenses. No flash, just super high ISO’s. Noise was nuked in Lightroom 3, and I experimented with various saturation settings and white balances.
0Posted by Nate Ludens on August 30, 2010 at 1:54 am
Hey friends, if you know me personally, you probably know my summer has been a total zoo. (If I cash in all the “Rain Checks” I have issued, I’m going to be out of the house until Christmas!) I recently became a father, remodeled a home, moved my family into it, and turned my old home into a rental – all while working full time with no vacation time and the amount of sleep you’d expect with a 5 month old in ‘da house. All that said, Project Dinner Table is a can’t miss event in Las Vegas. I wrote about it earlier this summer here. Be sure to visit the official PDT site – check it for schedules, pictures, menus, videos and – no brainer – to buy your tickets!
Below, I’d like to share some photos from the last Las Vegas dinner event held in front of the El Cortez in one of my favorite places – Downtown Las Vegas, where it’s as funky as it is fun. Coincidentally, the next Project Dinner Table Event will be held only a few short blocks away, at the Historic 5th Street School – a truly cool space that really gets what it means to contribute to building culture in Las Vegas. From AIGA to The Vegas Valley Book Fair – each time a creative group needs a venue, Richard Hooker and the good people at the 5th Street School have their hands up willing to help. I hope to see you there on September 11th. I’ll be the guy with the camera
This week, I was graciously invited to be the co-manager for the Las Vegas Photoshop & Print Users Group, or, VegasPUG. What’s that, you say?
“Vegas PUG exists to introduce or reacquaint people with Adobe’s powerful desktop and web applications for Print design. Our meetings are structured in “show-and-do” lab format, giving attendees an immediate opportunity to put what they’re learning to use right away as well as tapping into the knowledge of our PUG Xperts as they roam the room answering questions and providing individual instruction where needed. Quarterly advanced labs will give seasoned users an opportunity to expand their skills or to share a technique with the group. Meetings are held monthly and are free for members”.
I’m excited to connect with this new community (I’m a community type of guy) and share some of my tricks with Photoshop and all things Adobe (big fan).
Over the next few weeks I’ll have some more news about upcoming programs and – who knows – maybe some other really exciting stuff to share.