Tonight I had some fun playing with a logo redesign for a band. Good friends, Slow To Surface called last week to see if I could help with a shirt design based on their recent album, The Reason We Do This. (Available on iTunes- pick it up, you won’t be sorry). I designed the CD last spring for the band – see below. (For the record, I like their current logo, but it could use a little more “edge” to match their new style, in my opinion).
Here’s a sped-up version of the process. The first thing I did was (duh) put on the album. Then I started to search through my database of fonts from recent projects. Probably about 375 selections. Most are completely incompatible… but I narrow it down to a typeface that conveys their style of music – I settled on Dirty & Classic by one of my favorite artists and fontographers, Billy Argel. I tweaked it until it was easier to read at a smaller size (from a distance, in this particular application), but still gets across the “vibe” I was going for.
Check out this video I made using Jing (killer app!) and let me know what you think. Starts out a little slow (no pun intended).
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